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Jezebel
by Gordon Hurd
Tue, July 24, 2007, 3:00 am PDT

Shortly after Gawker Media—the rudest kids on the blogging block—launched a web site focused on women's media, we knew there was going to be some mudpack-slinging ahead in the world of women's magazines. And it wasn't long before Jezebel's editors announced they would pay handsomely for real evidence of the airbrushing chicanery that goes into the covers of magazines like Vogue, Elle, Glamour, and Redbook. That day has arrived, and one sneaky Jezebel reader grew $10,000 richer while the rest of us grew a bit wiser about Photoshop foolery in the media. Compare the original Redbook cover photo to its digitally-enhanced alter ego. Did beautiful, 39-year-old country singer Faith Hill really need to have a few lines erased, a hand transformed into an arm, another appendage digitally liposuctioned, and a myriad other mutations? The outcry about this muckraking has been loud, if not entirely clear. Could this be the end of the airbrush apparent? If Jezebel keeps it up, maybe someday you can start really judging a Redbook by its cover.

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