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Think Before You Pink
by Molly McCall
Tue, October 09, 2007, 3:00 am PDT

Every October, companies from BMW to Yoplait roll out lavishly funded campaigns to raise money for breast cancer research. Test drive this car and we'll donate to Susan G. Komen for the Cure. Buy this yogurt and we'll pass a percentage along to medical studies. That all sounds great—but is it, really?

The non-profit group Breast Cancer Action calls for a critical awareness of the corporate "parade of pink." Since 2002, their "Think Before You Pink" campaign has urged consumers to ask six questions about marketing efforts that brandish the famous rosy-hued ribbon. The project also tries to stem the tide of "pinkwashers," companies that "promote their dedication to curing breast cancer while manufacturing products that contribute to it." This year, let businesses know that fighting for a cure means more than increasing sales of mascara. Or key fobs. Or pretty pink candies.

Visit Think Before You Pink

Filed under: Health, Philanthropy, Cancer, Yahoo! Picks for Good

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The Puppy Love Project
by Jill Robinson
Thu, November 30, 2006, 3:00 am PST

Who doesn't love puppies? Even 3-D plastic ones can earn our oohs and aahs—at least, this pack does. The Puppylove Project asked 36 designers and artists to create something unique from a plasticene model of a bulbous-nosed, short-legged canine. The resulting brood will be auctioned beginning December 6, with 100% of the proceeds going to the University of Miami Sylvester Comprehensive Cancer Center. A tour of the kennel reveals puppies who are furry, fancy, and floral. One doggie called Charlie boasts over 500 Swarovski crystals and 1,000 sticks. Another, dubbed PFLIP, is festooned with computer hardware and electronic components. The appropriately named Goldy flaunts an entire coat of 24K gold leaf. You wouldn't want to leave these pups at the dog park. Find your favorite, download a bid form, and you just may win a new baby to snuggle with by the fire while helping to fight cancer. And remember: You don't have to pick up after a plastic pooch.
Visit The Puppy Love Project

Filed under: Art, Philanthropy, Cancer, Sculpture

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My Cancer Blog
by Molly McCall
Thu, November 16, 2006, 3:00 am PST

Journalist Leroy Sievers has logged a quarter century in the news business. He has reported from 14 war zones, accrued 12 national news Emmys, and executive-produced "Nightline." He stands 6'5" tall and has the towering personality to match. So when cancer took him on, it got one formidable foe. In Leroy's first post for his NPR-hosted blog, he declared that he was "going to fight like hell." In daily entries since then, the writer/blogger/cheesesteak-devourer has stayed true to his word. Energy, faith in the body, and the fogginess of "chemo brain" ebb and flow—but more than a year has passed and Leroy's still blogging. He just finished his 11th chemo cycle. He's looking forward to Thanksgiving. And he still feels, passionately, that no matter how scary or sad, "it's still life, and it's a life worth living." We're with you, Leroy.
Visit My Cancer Blog

Filed under: Health, Blogs, Cancer, Diseases and Conditions

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