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In many respects, Jeremy is your average five-year-old New Yorker. He's got two outgoing parents, he loves the carousel at the zoo, and he has a burgeoning career in acting. But unlike most young Manhattanites, Jeremy has also grinned and posed with the masters. Everyone from Bill Clinton to P. Diddy has stood for a photo with the blond little boy.

Since Jeremy was very young, his father Michael has snapped Jeremy's photo with a glittering roster of actors, athletes, musicians, artists, politicians, children's book authors, and Watergate masterminds. The proud papa has uploaded the photos to their web site, Who Is That With Jeremy?, and the site has zipped around the world. Michael doesn't keep track anymore, but two years ago he'd logged 60,000 visitors.

We reviewed the site in 2004 and it made our list of the best Picks of the year. Now, we check in with Michael about what got him started, what Jeremy thinks of all this starry action, and who, if anyone, has refused to pose...

Have you always collected celebrity pictures—or is that something Jeremy brought out in you?

While I was an actor when I was younger, the site was born by accident. I was at the opening of an electronics store with Jeremy when he was maybe 5 or 6 month old and the Barber brothers, Tiki and Ronde, were signing mini football helmets for charity.

I bought one and took a picture of Jeremy in his car seat between them. When it was developed… I sent it around to friends with the subject line "Who is that with Jeremy?" A month or so later, we went to a signing of a new book by Jamie Lee Curtis. While she was holding the book, a photographer asked her to pose with a child. I was nearby so I handed Jeremy to her and the picture ended up in the paper (I took one as well). I sent that around with the same subject line and a friend told me that I should do a web site.

I purchased the name "who is that with jeremy" and built a small site. I began to look for signings and people on the street and quickly had 20 or 30 shots. After a year we had about 1,000 hits from friends and family, but then we got picked up by Yahoo! Picks and suddenly the number jumped to about 15,000. We were asked to be on CNN Headline News and several other news outlets picked up the story. After that, searching for shots became a real hobby.  Read the full profile...

When we crossed paths with Celine Dreams in 2002, we fell madly in love. Five years later, our admiration for the site hasn't dimmed. A testament to the Web's long tail before the long tail was even a glimmer in a marketer's eye, this site is the ultimate niche play.

The concept: Celine Dion sometimes inhabits the dreams of her fans. Those fans are then encouraged to submit their dreams about the French-Canadian songbird for public analysis.

We'll admit we're not big fans of the vocal stylings of Ms. Dion, but we are huge fans of quirky visionaries like Yuri Toroptsov. Yuri's the mind behind this audacious mashup of Celine adoration and the unconscious mind, and he joined us for a chat from his home in Paris...

Hey Yuri, what was the impetus behind Celine Dreams?

Well, I am a huge fan of Celine. In 1999, I saw her for the first time in concert at Radio City Music Hall and I was really enchanted by the experience.  Read the full profile...