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When we crossed paths with Celine Dreams in 2002, we fell madly in love. Five years later, our admiration for the site hasn't dimmed. A testament to the Web's long tail before the long tail was even a glimmer in a marketer's eye, this site is the ultimate niche play.

The concept: Celine Dion sometimes inhabits the dreams of her fans. Those fans are then encouraged to submit their dreams about the French-Canadian songbird for public analysis.

We'll admit we're not big fans of the vocal stylings of Ms. Dion, but we are huge fans of quirky visionaries like Yuri Toroptsov. Yuri's the mind behind this audacious mashup of Celine adoration and the unconscious mind, and he joined us for a chat from his home in Paris...

Hey Yuri, what was the impetus behind Celine Dreams?

Well, I am a huge fan of Celine. In 1999, I saw her for the first time in concert at Radio City Music Hall and I was really enchanted by the experience.  Read the full profile...