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In 1989, zillions of fans trooped to movie theaters to see Marty McFly, his fabulous flying DeLorean, and his futuristic Nike high-tops in "Back to the Future 2." The throngs may have been legion, but only few of those enthusiasts remained dedicated enough, years later, to agitate for Marty's power laces to be available on present-day shelves.

Meet Mickey Maloof. In April of this year, the Montreal-based sneaker fiend and his brother Charles launched The McFly 2015 Project, "a grassroots movement" to encourage Nike to actually make and sell the legendary McFly 2015—"the Holy Grail of all sneakers," according to Mickey.

This may seem like the sartorial version of David and Goliath. After all, Cool Hunting attempted to coax another sneaker giant, Adidas, into producing a sneaker featured in Wes Anderson's "The Life Aquatic With Steve Zissou" and failed. The Maloof brothers aren't the first to pursue this brand of "sneaker activism," either. But the kicks-loving duo has seen some encouraging developments lately.

• Pink: A coming of age film, creepy in pink.
• Black: Stop-action saga of a lovelorn Panda bear. Existential and bizarre is the new black.
• Green: Two elderly couples get splattered with little green pellets, and love it. Stanley Kubrick meets paintball.
• White: Porn star Jenna Jameson plays bash-em-smash-em dressed in ivory short-shorts, and collapses in a sweaty heap. Whew.